Horror films use established signs and codes in their conventions to signify a deeper meaning. For example written codes such as the masthead would connote the genre of the movie or product. In my horror trailer the weapons and stock characters, which are both parts of the mise-en-scene that comes under symbolic codes. Theorist Roland Barthes makes a distinction between Denotatin and Connotation, which allow people to introduce the content and then also go into detail. Symbolic codes help with the subtext of the trailer. As they are a form of NVC. for example in Insidious: The Last Key, the antagonists finger tips are keys, this is also used as a weapon. The use of the keys signifies secrecy or confinement. In our A2 media trailer the antagonist weapon, which are claws, have anphallic symbolism. This connotes the masculine power men have, also showing that men are the dominating sex. Technical codes such as the camera work allow the viewers to have a visual understanding of the tra...