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Audience Essay

The aim of our project was to create a horror teaser trailer. The name of our trailer is ‘Shinigami’, which is about teenagers who trespass on someone else’s property and they are then chased by the antagonist. Our trailer explores the themes Good vs Evil and team punishment. Our target audience are teenagers and young adults between the ages 16-24. We chose this age as they attend the cinemas the most and they are the main horror fans. There are a selection of reasons, as to why the audience would watch horror movies. This may be due to the thrill and excitement that they received, to divert their attention away from the real world, and to express their emotions.

The two different types of audience theorists are the Mass Audience  theorist, who believe that everyone reacts to the media in the same way. And the Active Audience who argue that media texts are polysemic and everyone can interpret media text in different ways. The Hypodermic model supports the Mass Audience theorist, as its claims that media acts as a drug to the audience, causing them to become addicted to the media. Both the Hypodermic Model and Mass Audience are passive. This is can be used in horror movies, as horror movies are based on the current society in which they are set in. This would relate to my trailer ‘The Wickleshick’ as there are graphic scenes, also engages the audience as it is fast paced.

Mary Clover Jones introduces the idea of Desensitisation. Which is when the audience are exposed to violence over media and they becomes less sensitive to the violence the more they are exposed. This theory is both active and passive, as it shows that media does have an effect on people’s lives, but they have become used to being exposed to violence, so which also makes it passive. This relates to my trailer as there is a scene with a dead body, so it would have some sort of visceral pleasure in it, but they think wouldn’t much of it. The film saw includes graphical content but due to Desensitisation it would have much effect on the audience.

Blulmer and Katz introduce the uses and gratification theory this is when the audience use the media and it’s text to their advantage In order to meet their individual needs. Diversions/Escapism would be used for my trailer as the audience may watch and enjoy it. It would take attention away from their personal issues. The Scary movie would be used as a result of Escapism / Diversions because it is a Comedy/thriller movie and people would use it for humour, as well as the adrenaline and excitement they would receive from a horror movie.

Aristotle introduces the Catharsis Theory, which is an emotional effect caused by people who use social media to purge negative emotions such as fear or anger. This theory could be applied to my trailer, as people may watch it to purge anger because it is within the sub genre of slasher and it shows some graphic scenes.

Comments

  1. ctkmedia30 October 2017 at 03:02

    "This would relate to my trailer ‘The Wickleshick’ as there are graphic scenes, also engages the audience as it is fast paced." This ought to be the largest section of the paragraph where your APPLY it - there are no examples here or detail.
    WHAT does this look like on screen
    HOW have you used MES and CAM and Edit to do this?

    "This relates to my trailer as there is a scene with a dead body, so it would have some sort of visceral pleasure in it, but they think wouldn’t much of it. The film saw includes graphical content but due to Desensitisation it would have much effect on the audience." Nonsensical
    APPLY it - there are no examples here or detail.
    WHAT does this look like on screen
    HOW have you used MES and CAM and Edit to do this?
    HOW successful is your trailer as a consequence does this meet the EXPECTATIONS of a modern desensitised audience or not?

    "Blulmer and Katz introduce the uses and gratification theory this is when the audience use the media and it’s text to their advantage In order to meet their individual needs. Diversions/Escapism would be used for my trailer as the audience may watch and enjoy it. It would take attention away from their personal issues. The Scary movie would be used as a result of Escapism / Diversions because it is a Comedy/thriller movie and people would use it for humour, as well as the adrenaline and excitement they would receive from a horror movie."
    APPLY it - there are no examples here or detail.
    WHAT does this look like on screen
    HOW have you used MES and CAM and Edit to do this?
    HOW DIVERTING is your Horror film and why do people watch Horrors - HOW successful is yours using this reason?

    ReplyDelete

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