Conventions are rules that allows genres to differentiate from each other. For example a convention of the Horror genre is having scary and eerie music, which helps create an atmosphere. By hearing this, the audience would instantly be able to establish the genre of the movie. However conventions can be followed of broken or followed. Some people may break conventions because they would like to experiment, or they may want to make a pointy about a certain situation. This would normally be a reflection on the society at that time. As the audience are watching something they would have expectations, of they are watching these expectations are met buy using conventions, of that certain genre that they are working in. For example if they are watching a horror movie they would expect to be scared or frightened, if that doesn't happen then their expectations have not been met. In AS, my brief was to create a music magazine front cover, contents page and double page spread, that was of ...