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Digital Media Technology - Essay

Digital Media Technology refers to the audio, picture and video content that has been digitally, compressed. It can then be used and manipulated by computers, and transmitted over networks. Examples of digital media technology are software’s, digital images, video, video games and web pages and social media. During the post modern times that we are currently living in, digital media technology is very important in terms of creativity. While creating my AS music magazine, I invested time into experimentation, as I wanted to explore the different types of colour schemes, that would be used in my magazine. While creating my horror trailer, we realised that people use horror movies for hyper reality purposes, as it allows them to get away fro, reality. Having access to social media while creating my music magazine, benefitted me as it allowed me to see how grime artist, such as Chipmunk and Stormy, present their selves.

Digital technology has a bid impact when it came to the post production of my AS preliminary task. This is because we had to use softwares, such as Photoshop and Adobe InDesign. An Example of the skills I aquired during this part of my work, was learning how to add layers, to make the picture more suitable, by adding effects to the picture each time I add a layer. These skills had a big impact, when it came to the experimentation of my work, as when I was adding layers, I was experimenting, to see what would look good on my magazine.

My Research skills, have developed from my Preliminary task. Digital media had a big impact, on the development of my research skills. For example being able to take notes, from relevant information. This skill has developed, as in my preliminary task I was unable to do research which, concluded in me being unable to take notes. Also being able to use the internet and social media. Having access to social media is, allowed us to see actual people who related to our genre. Whereas in my Preliminary task I was unabele to use social media, as we were given no time.

My skills have developed a lot from my AS magazine to the A2 trailer. This was through the use of digital technology, in our Production. My skills in using the equipements, sich as the camera, developed, as I learnt about ISO, and focusing the lens on certain areas, to create the depth of field. Also the being able to use the rule of thirds to construct a good shot, which would help with the success of my A2 trailer. Without the creation of media I would not be able to do my work, or study media, as Media has become a vital art in everyone’s life, during this post-modern society we are living in. However, the creation of media has resulted in many people isolating their selves from the real world, and living a virtual life and has now become a hyper reality for many people.


In conclusion Digital Media technology, has had a big impact, on my creativity, as I use the media on a day to day basis, which has allowed me to learn more skills, and develop my knowledge, which enables me to become more creative.

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